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The Over-Optimization Trap
From setting goals to making magic.
Tired of the grind?
The self-development and peak performance industry, now worth billions, has created a culture of relentless optimization—where every moment must be maximized for efficiency, growth, and achievement.
But we’re forgetting joy…
Today’s post looks at:
INSIGHT: an unmet need right now
a need to bring more play into our lives to be productive and creative
INSPIRATION: an existing service in the market
a secret society of play enthusiasts who want to escape the grind
INNOVATION: my new creation/invention that meets this need
a new way to face your fears by solving the puzzle of you, playfully!
Take a 5 Minute Break…
INSIGHT (what we need)
Play is the new productivity.
The self-development and peak performance industry has turned life into a never-ending optimization project. From biohacking routines to productivity apps, we’ve been conditioned to believe that more structure, more tracking, and more self-improvement will unlock our full potential. But instead of making us better, this relentless pursuit is leaving many people exhausted, anxious, and feeling like they’re still not doing enough. Here’s an illustration of this idea through a new disorder that is sprouting: “orthosomnia” - or when people develop sleep anxiety from tracking their own sleep patterns. Yup.
The Self-Development Paradox.
Have you ever fallen into that sense of “never doing enough” — despite following rigorous self-improvement routines? Therein lies your diagnosis: you’re pushing too hard. Ironically, neuroscience suggests that the key to peak performance isn’t optimization—it’s play. When we engage in playful activities like improvisation, nature-based movement, or tactile art, we activate the default mode network (DMN), a brain state essential for deep thinking, creativity, and innovation. This is why some of our best ideas emerge when we’re relaxed, daydreaming, or engaged in something fun and unstructured—not when we’re forcing as many tasks as possible into a day.
Why Over-Optimization is a Trap.
The problem with constant optimization is that it keeps us in a hyper-vigilant state, triggering the sympathetic nervous system. When we’re always tracking, measuring, and improving, our brains interpret this as pressure, leading to higher cortisol levels, disrupted sleep, and impaired cognitive function. With the rise of biohacking, quantification of self-improvement, endless efficiency hacks from “timeboxing” to “dopamine fasting”, and even compressing time by “habit stacking” our recovery, people are often left exhausted. Over time, this chronic stress reduces our ability to think expansively, making us more rigid in our problem-solving. And more prone to pushing harder because we think we added enough recovery sets.
Our Addiction to Progress.
Another hidden danger of over-optimization is dopamine dysregulation. The thrill of achieving a new goal or hitting a productivity milestone gives us a temporary dopamine boost, but the brain quickly adapts, leaving us chasing the next hit. This cycle—known as hedonic adaptation—makes it harder to feel satisfied, no matter how much we accomplish. Instead of fulfillment, we end up feeling like we’re always falling behind.
Play, on the other hand, regulates dopamine in a healthy way.
Unlike rigid goal-setting, play creates an intrinsically rewarding experience, where engagement comes from curiosity, joy, and exploration rather than external validation. Whether it’s role-playing, tactile creativity, or risk-based adventure, play rewires our brains for resilience, flexibility, and long-term motivation. It’s also a slippery slope though as the pendulum swings the other direction and play infantilization takes over (think people in suits being forced into childlike behavior for the sake of playing harder). “Moderation, Daniel-san”.
Play is also a circuit interrupter.
I had the privilege of working at the world’s largest independent innovation agency in my 20s. Play was such an integral part of our culture: not only would we constantly be creating playful environments and experiences to train innovative behaviors, we’d use it as a pattern disruptor. The photo above was taken after hosting a team lunch over loud Mission Impossible music, and me ever so clumsily sliding down a banister as my entrance to a training on doing timesheets to increase productivity and profit (just about the bane of any creative’s existence). But they never forgot after that…

Courtesy: Joeri Schilders (me running a timesheets meeting in SWAT gear)
Play comes in many different forms.
If we are careful not to make play a ‘goal’ — there are ways to create structured yet liberating forms of play that counteract the stress caused by over-optimization. Whether it’s theatrical (ie. improvisational play), sensory (ie. somatic movement), nature-based (ie. adventure therapy), game-based (ie. escape rooms), tactile (ie. arts & crafts), tech-enables (ie. VR) or psychedelic (ie. altered states), we are giving our brains a break by getting them to experience the world differently. This is not about passivity, but the kind of relaxed engagement which activates the parasympathetic nervous system (rest-and-digest mode) while keeping your brain engaged; which in turn counters stress, supports emotional regulation, and promotes deep thinking. In contrast to the high-alert state of optimization, play allows our nervous system to reset, making us more effective when we do need to focus.
Performance comes from regulatory flexibility, not intensity.
The research is clear: engaging in joyful, unstructured activities enhances neuroplasticity and allows our brains to stay adaptable. Instead of treating play as a distraction or a luxury, we should see it as an essential tool for long-term success. Athletes, artists, and top entrepreneurs all rely on some form of deliberate play to sustain creativity, avoid burnout, and tap into flow states effortlessly. “Grit without flow is just burnout” Steven Kotler, founder of The Flow Research Collective, would often say. Creative breakthroughs come when people are getting that regular boost of dopamine, serotonin, and oxytocin to counteract stress hormones. That’s why so many of our best ideas emerge when we are relaxed and engaged in leisure activities.
So the next time you feel the urge to track, measure, or optimize your way to success, consider this: what if your best unlock was to play more?
Over-optimization in self-development is causing unnecessary stress and burnout. Science shows that our brains thrive when we make space for joy, play, and rest. The true key to sustainable peak performance isn’t squeezing more out of every moment—but creating spaciousness for creativity, intuition, and well-being.
How might we design occasions for more play to counteract our over-optimization of every moment and, instead, create the spaciousness for creativity, intuition and transformation to just happen?
INSPIRATION (what i want)
The Prestige: a year-long creative incubator of high performers ready to bring more magic in their lives through play and unscripted, immersive events.
Built and facilitated by two master performance coaches who’ve reverse engineered every transformation in the book: from physical rehab to elite mind-body performance, and crises of confidence to growing 7-figure businesses.
Handpicked community of “formidable, dangerous creatures” who come together for a year-long experiment of curated immersive experiences that elicit unscripted growth.
Blends immersive storytelling, game design, and community-driven experiences.
Built for those who get how the game is played (daily grind, KPIs, structured sprints and objective feedback with measurable data points) – but have come to realize that, while those things deliver, something is missing.
Inspired by the games we used to play as kids from challenging encounters to playful competition.
Designed to be a sandbox for adults to explore new ideas, provide an element of escape and introduce a form of addictive fun that is both unsettling and wondrous.
I personally know and vouch for the facilitation duo of this initiative who are truly masters of their craft…and they are bringing it to another level with this round table. They have not asked me to share this. I do so with complete joy.
APPLY TODAY…LIMITED SPOTS!
INNOVATION (what i wish for)

Emerge Room (Mock Idea)
Emerge Room: an escape room where every puzzle is based on your own subconscious patterns.
Instead of escaping a locked room, Emerge Room is designed to help you unlock yourself. This immersive, gamified experience blends escape room mechanics, psychological archetypes, and personal storytelling to help you uncover subconscious patterns, rewire limiting beliefs, and emerge transformed.
Not about solving puzzles to escape but about solving yourself to emerge freer, lighter, and clearer. Participants leave with:
✅ A redefined personal narrative (rewriting subconscious scripts)
✅ Greater emotional resilience (facing fears in a safe, playful way)
✅ Unlocked creative potential (inner child play-based breakthroughs)
✅ A sense of deep self-trust (recognizing their own patterns and power)Rooms are designed with the help of an Emerge Ai coach, whom you need to work with for at least a year before unlocking this physical world addition.
Physical rooms are designed from recorded subconscious patterns that your Emerge Ai has created for you, and verified by a 3rd party psychological evaluation board to ensure developmental safety.
The experience unfolds with aspects like:
Comfort Zone Lockbox: a tight room with familiar objects from your past that you need to weed through to ‘find what no longer serves you’ in order to unlock the next room.
Fear Maze: a house-of-mirrors style room you must navigate with whispers of familiar self-doubts (“your not X enough”), where a hidden passage is revealed only when you speak back your reflections with a reframe.
Inner Child’s Playground: a giant storybook puzzle that gets completed only when you draw, paint or write freely using creativity without judgement or fixed notions.
Shadow’s Challenge: a darkened room with fragmented images from your past or wounded parts. You must confront these shadows by naming what’s behind them aloud and grant them space to exist and shift.
Emergence Portal: a final space with a massive door that asks “Who are you becoming?” where you state your truth out loud, a personal declaration of transformation that opens to a screen mirroring your future self, morphing to that vision in real time.
Unlike a traditional escape room, this experience stays with you. The puzzles aren’t just fun—they reflect the deeper work of transformation. By the time you "emerge," you’re not the same person who entered.
We don’t stop playing because we grow old.
We grow old because we stop playing.

Are you a founder or business leader who needs to quickly align on strategy, design from insight, or innovate a wellness solution?
Design sprints:
🔍 discover an inobvious insight
🎨 design a unique solution
🚀 launch with starter assets
Coaching sprints:
💎 clarity on your direction
🌊 consistency with your practice
🎯 accountability on your momentum
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